A trusted advisor who collaborates with business leaders and cross-functional teams. Proven leader with strength for identifying talent while building and motivating cooperative teams to achieve goals. Excellent interpersonal skills with a sincere passion for blending communication and technology.

Education

Digital Innovation in Marketing, M.S.
Temple University - Fox School of Business and Management

Communication - Public Relations, B.S.
Radford University

Awards

2017 American Advertising Federation - Roanoke's ADDY® Awards
- Silver in Television Advertising, Single
  Spot :30 seconds for Carilion Children's
  Brand Awareness
- Silver in Integrated Advertising Local
  Consumer Campaigns for Colon Cancer
 Awareness

2016 Public Relations Society Of America (PRSA) Blue Ridge Chapter Summit Awards
- Best-in-Show Campaign for Carilion
  Children's Brand
- Best-in-Show Tactics for Carilion
  Children's Brand Launch Commercial
- Lin Chaff Award for Creativity for Carilion
  Children's Brand

2016 Western Virginia American Advertising Awards
- Silver in Specialty Advertising Campaign
  for Carilion Children's Launch Giveaways
- Silver in Online Interactive for Distracted
  Driving Social Awareness Campaign

2015 MASHSMD (Mid Atlantic Society for Healthcare Strategy and Market Development)
- Measure of Excellence Superior Award
  for Quiet Hospital Poster Campaign

2015 Healthcare Advertising Awards
- Gold for Quiet Hospital Poster Campaign
- Merit for #YesMamm Social Media
  Campaign

2015 Cancer Awareness Advertising Award
- Silver for Yes Mamm Campaign

2014 VSHMPR (Virginia Society of Healthcare Marketing and Public Relations)
- Measure of Excellence Superior Award f
  or Yes Mamm Campaign

Work History

Marketing Director
Prior position: Marketing Manager 
Edmunds GovTech Inc.
Led Marketing and Sales Development Representative (SDR) teams, aligning campaign strategy, brand voice, and CRM outreach to build pipeline. Managed integrated campaigns across web, email, social, direct mail, events, and webinars, guided by KPIs and data, including a record webinar with 200+ attendees. Co-coordinated the company's first four-day in-person customer conference (150+ attendees) and directed three brand moments, including a virtual scavenger hunt with 300+ submissions that increased registrations. Updated buyer personas, customer journey maps, managed content strategy, led a brand refresh, and advised on a major product launch. Collaborated with sales leaders on messaging and supported the RFP team.

Director of Product Management
Prior position: Marketing Director 
PUBLIQ® Software - a Springbrook Company
In a nutshell: I'm part of the strategic leadership group guiding the PUBLIQ team in serving local government and utilities. In this role I’m a leader, budget regulator, project manager, mentor, copywriter, editor, brand manager, creative advisor, and more.

Senior Marketing Specialist
Prior position: Marketing Specialist 
Carolinas Telco Federal Credit Union
In a nutshell: I was half of the two-person marketing team elevating the credit union to the next level. I created and managed content across all digital platforms and print mediums. I was a copywriter, designer, editor, and reputation and brand manager.

Marketing Communication Specialist II
Prior position: Marketing/Graphic Production Specialist 
Carilion Clinic
In a nutshell: I was responsible for consulting, conceptualizing, and designing solutions for areas of Carilion Clinic and it’s affiliates. This included design consultations, creative direction, production, working with vendors and more.

Marketing and Programs Coordinator 
Roanoke Regional Chamber of Commerce Small Business Development Center
In a nutshell: I was responsible for all programs, marketing of the center and the programs, and working with small business clients. I also negotiated contracts, maintained budgets, and more.

Temporary Administrative Assistant 
Blue Ridge Medical Imaging
In a nutshell: I supported accounting executives and maintained current customer accounts to ensure the utmost customer satisfaction. I served as a liaison between customers/clients, sales representatives, engineers, and administrative staff. All while, providing customer care service over the telephone.

Diagnostic Assistant & Imaging Assistant
Carilion Health System (New River Valley & Roanoke Memorial locations)
In a nutshell: I served as a liaison between patients, families, and other hospital staff. I scheduled medical appointments and prepared films for patients. I assisted technicians with procedures and films, along with digitizing and displaying films for radiologists and staff.

Promotions Assistant & Disc Jockey
Mel Wheeler Inc. - WXLK, WSLC, WSLQ
In a nutshell: I assisted sales and on-air staff with promotions in multiple locations. I assisted the promotions director with coordination and execution of remote broadcast events. I created and maintained on-air entertainment for audiences reaching more than a 60-mile radius. I assisted the night disc jock with producing evening shows, on-air discussions/topics, and figuring results of listener feedback.

Community Involvement

Roanoke Community Acupuncture // Volunteer receptionist and practitioner assistant
AD2 Roanoke // Past president, program chair, and member
American Advertising Federation // Past member, and past: communication chair, programs chair, education chair, and judging committee co-chair
Small Business Marketing Advisory Board // Past board member